13 Essential On-Page SEO Factors You Need To Know

Using the Free On-Page SEO Checker, you can see whether any of your website’s pages have any on-page SEO issues that might negatively impact SEO Anomaly your site’s search engine rankings. Off-Page SEO refers to all the actions taken outside of your website to improve its credibility, trustworthiness, and authority. Unlike On-Page SEO, these factors are not entirely under your control but significantly impact rankings.

This can be as simple as adding a “recommended for you” or “you may also like” section to your product pages, encouraging shoppers to take a look at other items in your store. The way that your website looks, feels, and runs can significantly impact product page SEO. If your website speeds are slow or your buttons are unresponsive, shoppers are likely to grow impatient with your store and head to a competitor’s page instead.

Track keyword rankings

Staying on top of what’s working right now is your best chance at creating content people actually want to consume. And those links show Google that our content is well-referenced and trustworthy. Instead of using the same keyword over and over again (which could be seen as keyword stuffing), use synonyms and LSI keywords. When you add these, you can stand out from others in the search results.

When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site. If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword. Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site.

Create helpful content

We work with personal injury lawyers as well as many other fields of practice and understand the intricacies of creating expert-level legal content that ranks and informs. If you do not currently have a blog post strategy & keywords defined, we offer an option to create that as well. Ranking for your target keyword can also be extremely competitive in some industries, and a well-planned strategy is necessary to achieve those highly desirable rankings. In addition to improving existing pages, we offer fully optimized content creation using a similar process. Our team can create new pages highlighting new products or service locations, helping boost your search visibility.

• As we mentioned above, in most cases, Google’s mobile-first index favors mobile-optimized sites.
• First, use an SEO tool like Semrush’s Backlink Analytics and its “Indexed pages” report to bring up the pages on your site with the most backlinks (a decent measure of authority).
• When combined with off page SEO, quality content, meta tag optimization, and other on site SEO tactics such as those listed above can help you get higher search engine rankings.
• It tells Google and other search engines what your images are about …
• Descriptive headings help search engines, and users quickly grasp the focus of your page.

The Ultimate On Page SEO Checklist For 2025 To Increase Rankings

High-quality content (On Page) can attract high-quality backlinks (Off Page), and vice versa. Thus, focusing on only one aspect can limit your site’s potential to achieve higher rankings and visibility. Off Page SEO encompasses actions taken outside of your own website to impact your rankings within SERPs. This aspect of SEO focuses on building the site’s reputation and authority, which heavily influences how search engines view your site. Ranking higher in search results can seem impossible for small businesses.

This can help Google or any other search engines determine the quality of the content. The next step is to strategically incorporate your target keywords into your page and content. This approach to passage ranking helps Google pull out the best bits of your content to answer specific questions and queries people are searching for. Use relevant keywords within your headings naturally and ensure they accurately describe the content within each section. Well, because having a mobile-friendly website improve user experience and can generate traffic. You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings.