42 of the Best SEO Tools for Auditing & Monitoring Your Website

While it’s backed by strong support and documentation, some users may find that other SEO plugins – like Rank Math – offer similar WooCommerce features for free. Adding another plugin to your stack may also feel like a downside if you prefer to keep your site lightweight. The platform is especially useful for building content clusters and topical authority. It helps you understand not just how to optimize a single article, but how to structure an entire content strategy based on what your site is missing. This platform is particularly effective for businesses with one or more physical locations.

seo tools

Monitoring performance is a key part of SEO so you can make sure your efforts are working. Popular SEO tools like Clearscope and Ahrefs can cost hundreds of dollars per month—but what do you do when you’re trying to do SEO on a budget? Luckily, there are also a number of free SEO tools that can help you rank high on Google without breaking the bank. If you have more time than money, then it may be a good idea to manage your own SEO.

seo tools

Free Webmaster & SEO Tools

seo tools

All plans include unlimited meta descriptions, blog ideas, and keyword research. The paid versions offer increased speed and access to the latest features and GPT models. ChatGPT works more like a conversation than a traditional tool. You simply chat with it, explain what SEO Anomaly you need, and refine your ideas through dialogue. The next part of it is that the more you use it, the better it gets at matching your tone and voice. And if you need to add some keywords, you can just tell it which ones to include, and it’ll weave them naturally into your content.

Link Tools

seo tools

Whether you are a large company or a single site owner, reaching new audiences in different languages could be a great opportunity for your business. DeepL’s AI-powered translation gives you near-human quality for a very affordable price. For SEOs, it offers new opportunities to reach entirely new audiences.

seo tools

Google Analytics and Google Search Console are both world class and I consider them both required tools in day-to-day SEO operations. But I’ve come to realize that real SEO experts are only using a handful of reliable SEO solutions with accurate data. Most of these tools come with a free trial, so you can test them before making your final decision.

ContentKing

  • It’s designed for marketers and content teams that want to plan, write, and improve content with the help of data-driven insights and natural language processing.
  • Its Topic Discovery feature helps generate content ideas, while the Keyword Explorer taps into Google’s search database to uncover high-potential keywords.
  • This makes it a smart solution for targeting long-tail keywords at scale.
  • SpyFu offers three different pricing plans with unlimited access to search results.
  • This feature which is designed to give you an overview of your online store has received some negative comments due to looking a little dated.

It’s also a more affordable paid SEO tool, so you can maintain your marketing budget. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings. As search engines continue to evolve, so does the practice of search engine optimization (SEO).

Want a swift way to see the critical on-page elements for a bunch of web pages, all in one place? The SEO Multi-Page Information tool shows the page title, meta description and meta keywords, H1 and canonical tags for up to six pages. When choosing a new AI SEO tool for your business, ensure you understand if it needs to integrate with any other SaaS products you already use. BrightLocal uses AI within its platform to simplify local SEO management for businesses with multiple locations. This next AI-powered Local SEO tool will save you a lot of time while helping you increase your search visibility in your local area.

Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit. It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.

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