13 Steps to Create an Effective SEO Strategy in 2025

Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist. But Google does have a Structured Data Markup Helper that helps you add schema to your page. Optimized visuals also give search engines valuable information about your page through properly implemented alt text and descriptive file names. When creating internal links, your anchor text—the clickable words in your link—matters a lot. For example, Soak&Sleep has internal links to its “single duvets” and “single mattresses” categories in its “single bedding” page description.

• Make sure you use a relevant anchor text and pay attention to the dofollow and nofollow tag (check source code).
• These internal links do several important things for your site.
• On-page SEO is the first line of attack when it comes to ranking your website in Google, Yahoo and Bing.
• At Stellar SEO, we have perfected the law firm SEO strategy and can confidently help you boost your rankings.
• When executed well, search engine optimization (SEO) tactics put your brand name at the top of search results—a huge win if you’re looking for more organic traffic and brand awareness.

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This can include citing credentials, linking to other professional content you’ve created, or collaborating with BHS Links subject matter experts. Pages per session, the number of pages a user visits during a single session, reflects the quality of internal linking and site navigation. Image formatting plays a significant role in making your site mobile-friendly. This reduces loading times and prevents oversized images from disrupting layouts. Use responsive design principles, like flexible images and CSS media queries, to ensure visuals adapt well across devices. Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction.

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Options for making a website mobile-friendly include having a separate mobile site or implementing a responsive design, often recommended for SEO and analytics. On-page SEO is arguably the most important factor of SEO because it can make or break your whole SEO strategy. At the bottom of the search results, Google shows you a list of related searches. Write short and descriptive titles – A page title shouldn’t be long. The general recommendation is to keep it below 70 characters because this is the average number of characters Google displays in the search results. If you focus on the right metrics, you may see how readers respond to your content.

For example, you’ll notice that many of our blog posts feature related articles in the “further reading” section. For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post.

Ranking higher in search results can seem impossible for small businesses. However, search engine optimization (SEO) techniques and best practices do more than increase your visibility on search engine result pages (SERPs). Proper SEO implementation can increase foot traffic to local shops and deliver seamless mobile experiences.

If you and your team are looking for professional SEO services, you can turn to WebFX. Not only that, but you can also see if they’re doing something you aren’t. You might find opportunities to improve the on-page SEO of your content, so you can drive better results. This box often draws attention from search because it stands out from the rest of the listings on the page.

Let’s start with the fact that search engines account for around 40% of online revenue and website traffic. When you secure the top position in Google’s search results for a specific keyword, you can capture over 32% of the traffic. Off-page SEO is about link building and other factors you can use to convince search engines about the quality and usefulness of your website. It has to do with promotion methods outside the boundaries of your website.